CUSTOMER PROFILE
The female customer for my new women’s collection would be aged 20 to 40 and they would probably live in London or on the outskirts to be within reach of the store.
She would have a high level of education and her job would be either an office job, a career in fashion or a creative job in the city.
She would need to maintain a high level of income to be able to afford the collection as it will be within a high price range.
Her hobbies may include socialising, attending the gym, attending fashion shows, shopping trips and attending many work-related meetings.