the circuit model invented by ben and his friend using the golden circle of simon sinek (why, how, what) and translateD it INTO the marketing strategy for a business, working from the inside out.
People that want your free stuff are different than the audience that want's to pay.
His blogs got thousands of visitors per month, and he built a list of followers interested in web design and content marketing, way before this was even a marketing strategy. He developed the Circuit model—based on Simon Sinek's Golden Circle: Why, How, What—that helps small business owners to see who they are, find their Why if you will. As you may know by now, this is a vital component to humanize your brand, give it a personality and values to live by, and market truth. Finding your Why will give you the internal force and space where the spirit runs free. Ask any successful soul-driven entrepreneur on this planet.
Ben's playing a different game. He's giving away his knowledge for free—not just a part; all of it. Is it wise to run a business like that? His way is totally contradictive to
traditional business. Inspired by nature and biology, Ben is convinced this is how energy flows—for energy flows where attention goes. Giving it away for free is positive energy. "Like a flower, I am spreading my scent, not counting the costs. Others will take care of the seeds, some eat them or create honey. We all benefit," he says. Another interesting thought is his theory on how the market can be divided into three stacks: 1. People who will look for free information on the internet to do it themselves, 2. Those who like to pay a modest price to have the information structured for them—like a course—or do it together with an authority on the field, and 3. The ones that want to hire your knowledge so they can focus their energy somewhere else. Their needs are so different that giving away your knowledge is the