Ownit Business Guide May 2018 | Page 18

I translated Simon's Golden triangle into Value = Value = Value Find your value, bring value and receive value. The circle of life - Sietske

THE GOLDEN CIRCLE

WHAT Every person knows What they do. Your job title, function, the products you sell or services you offer.

HOW Some people know How they do it. The actions you take that set you apart from others.

WHY Few people know Why they do it. The purpose, cause or belief that inspires you.