Overview of the Global Growth in Organic Pet Food Market Mar-2017

Global Organic Pet Food Market 2017-2021
The Organic Pet Food market report contains a comprehensive market and vendor landscape in addition
to a SWOT analysis of the key vendors for 2017-2021. The following companies are the key players in the
global organic pet food market: Nestlé, PetGuard, Newman's Own, Party Animal, and Lily's Kitchen.
Other Prominent Vendors in the market are Avian Organics, BIOpet, Dr. Geoff's Real Food for Pets,
Evanger's, Harrison's Bird Foods, Mars, Natural Planet Pet Foods, NYOS, Organic Pet Boutique, and
Oxbow Animal Health.
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Market Trend
One trend in organic pet food market is new product launches. Constant change in demand for organic
pet food and technological innovations are enabling players to come up with new organic pet food
launches. For instance, in 2016, Dogsee Chew launched new organic pet food varieties (soft and crunchy
popcorn, long-lasting chew bars, and bite-sized nuggets). More players are expected to come up with
new product launches, which will help the growth of the global organic pet food market during the
forecast period.
Market Driver
One driver in organic pet food market is increase in pet health concerns and premiumization. Consumers
are increasingly owning pets and treating them as family members. Pet owners are aware of health
problems in pets and they always try to focus on nutritious food that is exclusively prepared as per the
age and type of pet. They often look for pet foods that are organic; natural; high in vitamins, proteins,
and minerals; and contain fewer preservatives.
Thus, pet owners are willing to pay more for the food as their overall budget for pets is increasing. Their
demand for high-quality premium pet food is also increasing. Premium products include organic pet
foods that are safer than conventional or non-organic pet foods. To ensure their pets get the
appropriate nutrition, they are willing to pay high prices for organic pet food. Furthermore, it is
expected that premiumization will drive the development of new flavors and ingredients used in organic
pet food such as chicken, carrots, and spinach.
Market Challenge
One challenge in organic pet food market is organic certification is rigorous and expensive. Organic
certification is expensive for players as the process requires each ingredient in organic formulas to be
reviewed by the organic certifying agency and approved for inclusion. A complete breakdown of formula
used by players is required as part of the organic certifying agency's review and approval process.
However, the standards are rigorous, and the agency is meticulous in its scrutiny of the ingredients in
the product.
Also, this certification is expensive for players, depending on the agency and the size of the operation.
Besides the usual farming operations, other factors like farm facilities and production methods must