Over the Top (OTT) Market Outlook 2025 |The Insight Partners Over the Top (OTT) Market Outlook 2025 |The Insigh | Page 3
Over the Top (OTT) Market to 2025
Due to advancement and increase in the use of broadband connectivity globally, the devices such as set-top box
(STB’s), gaming consoles and Smart TVs can be used for delivery OTT services. The main drivers for using OTT
services is that it is cost effective in comparison to traditional modes. Other significant factors responsible for the
growth of global OTT market includes upsurge in wide accessibility of broadband infrastructure, prospective growth
in demand for content, adoption of device-based computing, rise in requirement for compliance and verification
and personalization of technology. The diversified policies and regulations by governments of various regions across
international and national borders is the biggest challenge faced by the global OTT market. The OTT merchants are
constantly remodeling and innovating their current technology and revenue model to improve and develop more
advanced and skillful platforms.
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