THE ART OF INNOVATION
10 Innovative Techniques For Marketing Managers to Create New Products And Services
create new products and services
When creating new products you want to make sure your product or service is easy to navigate, operate or is welcoming. You want people who use your product to feel comfortable and welcomed. If you are offering a new service try to address customers by name it makes them feel like you care and shows, you go the extra mile to make them feel welcomed.
1.MAKE A GREAT ENTERANCE
Every marketer knows that when it comes to creating new things brainstorming is key. A Brainstorming session and be very effective if you do some simple things. The first is don’t let the critics rule, let everyone have an equal voice and feel comfortable enough to share. The next thing to do is focus on the customer they are who you are trying to sell to. The next is to keep a list of all the ideas you or your group comes up with, write everything down. Idea building is also a great way to effectively brainstorm. Lastly once you have all the ideas on paper, bring them to life and act them out.
5.BUILD YOUR GREENHOUSE
When making a product or designing a service prototyping should always be done. Focused prototyping helps solve problems one by one. If your product or service is lacking in some areas prototyping will help make the changes needed to bring it to its full potential. Once you start making or drawing things new discoveries can be made. So when thinking about creating a new product or service prototype to make it the best it can be.
To allow creativity to flow freely a great workspace is needed. Space that inspires and promotes productivity is a must for creativity. Let each team member be themselves, they need to have their own personal workspace where they feel comfortable. Let each member express who he or she is through his or her workspace. Workspaces should be put together like a neighborhood where people can be individuals but still be connected to everyone.
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2.BRAINSTORM
3.PROTOTYPING IS THE SHORTHAND OF INNOVATION
4.INNOVATION BEGINS WITH THE EYE
One of the best ways to develop a new product or service is to LOOK!!! Observe people around you and even yourself to see what product you already use that could be improved or a need you have that has been unfulfilled. Its very beneficial to go out and observe others because they can provide different points of view.