Outlook Traveller Outlook Traveller, May 2018 | Page 4

Contents editor amit dixit deputy EDITOR sharmistha chaudhuri correspondent manek s. kohli deputy photo editor shruti singh senior photographer Puneet k. paliwal assistant art director asha rajput designer gulshan sharma dtp operator kuldeep kalia outlooktraveller.com managing editor sharmistha chaudhuri features writers precious kamei, snigdha sharma contributing writer uttara gangopadhyay 98 107 librarian Alka Gupta BUSINESS OFFICE CHIEF EXECUTIVE OFFICER indranil roy 18 32 ADVERTISEMENTs vice presidentS SAMEER CHHABRA meenakshi akash (Events) SHRUTIKA DEWAN (brand & marketing) DIGITAL TEAM AMIT MISHRA circulation & SUBSCRIPTIONS Anindya banerjee RAJ KUMAR MITRA asst. general managers G. RAMESH (south) vINOD KUMAR (north) zonal sales MANAGER arun KUMAR jha (east) manager shekhar suvarna PRODUCTION general mANAGER Shashank Dixit chief mANAGER SHEKHAR KUMAR PANDEY mANAGER Sudha sharma deputy manager ganesh sah Assistant manager gaurav shrivas ACCOUNTS asst. general mANAGER Diwan Singh bisht company secretary & Law officer ANKIT MANGAL BACK OF THE 05.18… Time Traveller Book Reviews BOOK Time Pass Where on Earth? Picture Post n n Features Printed and published by Indranil Roy on behalf of Outlook Publishing (India) Private Limited. Editor: Amit Dixit. Printed at International Print-O-Pac Limited, C4-C11, Phase II Noida & published from AB-10 Safdarjung Enclave, New Delhi 110029. Released on 01-05-2018 Total no. of pages 120 + Covers n Grumpy Traveller n TIME TRAVELLER PAKISTAN INTERNATIONAL AIRLINES, 1960S  There was a time when Pakistan ran one of the best airlines in the world. (It was probably the same time India flew a stellar airline as well.) The airline initially began life as Orient Airways in Calcutta in 1946 but shifted operations to a newly independent Pakistan in 1947. In 1955, the airline was nationalised and renamed Pakistan International Airlines (PIA). It was the same year the airline started international flights, with a service to London, via Cairo and Rome. It was the first Asian airline to fly the Lockheed Super Constellation and the second Asian airline to acquire a jet aircraft with the induction of a Boeing 707. It was also the first non-communist airline to fly to China. The airline’s slogan, ‘Great people to fly with’, was coined by Pakistani writer and adman Omar Kureishi. It received an extraordinary endorsement from Jacqueline Kennedy, who, after a flight in 1962, hugged the pilot and repeated the tagline. These gorgeous ads, mostly from the 1960s, provide a glimpse into the golden age of aviation, when there was something thrilling about taking a flight. But it’s safe to say that the golden age of PIA advertising is well and truly behind us. Recently, they ran a Facebook post which said “Oh did you say you won’t fly PIA?”, and went on to list all the good reasons one should fly with the airline. (“We are the only Pakistani airline to fly big planes”, “We are the only Pakistani airline with a real business class”, etc, etc). Needless to say, they were royally trolled. Currently the loss-making airline is slated for privatisation. Sounds familiar? 28 Royal Enfield garage cafÉ by Precious Kamei 114 OUTLOOK TRAVELLER • MAY 2018 98 fifa world cup guide by Sharmistha Chaudhuri OUTLOOK TRAVELLER • MAY 2018 115 Love thy high-flying neighbour page 114 108 outlook traveller awards gearbox 26 HEAD OFFICE AB-10, S.J. Enclave, New Delhi 110029 Tel: [phone]; Fax: [phone] Customer care helpline: 011-33505533, 33505500 e-mail: [email protected] For subscription helpline: [email protected] other offices mumbai Tel: [phone]; Fax: [phone] kolkata Tel: [phone]; Fax: [phone] CHENNAI Tel: [phone] Fax: [phone] bengaluru Tel: [phone] n .1 E S NO IND IA’ MA GA ZIN TRA VEL www.outlooktraveller.com Regulars May 2018 • ` 100 INSIDER'S EUROPE SWEDEN w ITALY w SPAIN w HOLLAND w FRANCE w LUXEMBOURG Boat cruise on the canals of Amsterdam 8 904150 800003 0 5 BEYONCÉ n PRABHAS n FIFA 2018 n OUTLOOK TRAVELLER AWARDS Cover photograph: GETTYIMAGES 6 letters 8 insider 12 ask marco 14 nsew 32 hotels 107 kitchen confidential 114 back of the book