EDITORIAL
03
Winter is coming.
Winter doesn’t mean it’s gonna snow all over and we’re gonna
finally get to build snowmen. At least not all around the
world. Definitely not here, in the southern end of the Indian
subcontinent. But does it matter? Westernization has grown
so much that advertising and marketting in India is blindly
following its western counterparts. Supposedly, it’s the winter
season and winter sale is on full swing. And as we have been
taught in school, there are four seasons and winter is one
of them. But, buckle up folks: majority of India has only two
seasons - Monsoon and non Monsoon. I guess monsoon sale
won’t be appropriate. After all, the west don’t have a monsoon
sale. So,
Brace yourselves, Winter is coming.