OutFocus December 2014 | 页面 3

EDITORIAL 03 Winter is coming. Winter doesn’t mean it’s gonna snow all over and we’re gonna finally get to build snowmen. At least not all around the world. Definitely not here, in the southern end of the Indian subcontinent. But does it matter? Westernization has grown so much that advertising and marketting in India is blindly following its western counterparts. Supposedly, it’s the winter season and winter sale is on full swing. And as we have been taught in school, there are four seasons and winter is one of them. But, buckle up folks: majority of India has only two seasons - Monsoon and non Monsoon. I guess monsoon sale won’t be appropriate. After all, the west don’t have a monsoon sale. So, Brace yourselves, Winter is coming.