RECONNECTION & RECOVERY WITH HUHT MOBILE SAUNA AND COLD PLUNGE
R & R
RECONNECTION & RECOVERY WITH HUHT MOBILE SAUNA AND COLD PLUNGE
B y T a y l o r S t a u b a c h P h o t o s C o u r t e s y o f H U H T
The ground thaws. Mist rises from the valleys, suspended between the warmth of the rising sun and the stubborn chill of lingering winter. It’ s shoulder season, a time of year Charles Dickens described as“ summer in the light, and winter in the shade.” It’ s this contrast of heat and cold that Andy Huh, founder of the thermal wellness company HUHT, has captured and made mobile.
Parked in the driveway of a private home in Stockbridge, wisps of smoke curl from the chimney of a sleek black trailer, firewood stacked underneath its foggedup panoramic window. When the door to the trailer swings open, a billow of steam is released into the damp morning, followed by towel-wrapped adults sporting cone-shaped sauna hats. As the lively group exchange words and laughter, their breath is visible in the crisp air. They move towards two heavy-set tubs that seem to blend in against the dark exterior of the trailer, removing thick insulated covers to reveal 100-gallons of frosty water, ready and waiting for the first brave soul to submerge.
For Andy, the self-appointed“ Chief Sweat Officer”( CSO), the transition from winter to spring isn’ t about getting back to recreational routines or spending more time outdoors. It’ s about communities reconnecting with one another through a communal experience that blends physical wellness with social connection.
First launched in April 2025, HUHT Mobile Sauna + Cold Plunge has spent its first year rapidly evolving from a single wood-fire mobile sauna into a comprehensive wellness brand. Today, Andy offers everything from public community pop-ups to private event rentals for birthdays or other personalized experiences. For those looking to bring hot and cold home permanently, Andy also offers custom sauna builds and direct sales of his signature cold plunge tubs— the same insulated, branded units used in his mobile sessions.
“ I’ ve been going 100 miles an hour since the end of March 2025,” Andy says. That momentum is fueled by his experience in the tech world, where he scaled early-stage ventures and chased“ billion-dollar exits” as a product manager for Join, a construction-tech startup. After moving from New York City to the Berkshires post-COVID, Andy realized he was looking for a career change that traded the digital grind for fresh air and more face-to-face connection. That entrepreneurial energy fuels an expanding ecosystem. To keep the fires burning in his sauna units, Andy relies on Knotorious Firewood Co., a side venture he began after noticing a void in the market. His premium kilndried firewood service now offers delivery
to Berkshire, Columbia, and Litchfield counties. Andy is now launching a licensing program to expand HUHT’ s mobile sauna operations to independent operators in Providence, the Hamptons, and Austin.
With no sign of slowing down, Andy is building a business model that marries high-performance contrast therapy with the deeply rooted community tradition of sauna culture. It’ s a blueprint built on a personal ritual he’ s relied on for years to shake off everyday stress.
While living in New York City, Andy became a regular at traditional Russian and Turkish bathhouses, communal spaces where the cycle of hot and cold existed long before modern day trends. As he began workshopping his next move after leaving the tech world, he kept thinking back to those sessions, eventually realizing he wanted to bring that same sense of restoration to the Berkshires.
“ I walked away feeling better than when I walked in,” Andy says.“ There’ s just so many benefits to sauna and cold plunging. The experience for everyone is very, very different, but cold plunging for me is more of a biohack than sauna is. I have this high for two to three hours. It immediately makes me feel good. It switches my mood from negative to a positive. And all from trading-off up to three minutes of your day.”