FEB/MAR 2018
33
PRODUCTS|
LAIRD SUPERFOOD
Founder: Laird Hamilton & Gabrielle Reece
CEO: Paul Hodge
Chief Revenue & Marketing Officer: Luam Pham
Headquarters: Sisters, Oregon
Phone: 888-670-6796
Email: [email protected]
Website: www.lair dsuperfood.com
American big wave surf legend Laird Ham-
ilton lives a life that most of us can only dream
about. As an inventor, author, stuntman, model, producer, tv
host, actor, and philanthropist, he has worked hard for all the success
in his life. Laird has also worked immensely hard on staying at the top and
relevant in the surf world, even at age 53.
Laird Hamilton’s name has become a global brand. Laird is known as a big wave legend
and crossover waterman who has not stopped innovating; he helped make tow-in surf,
stand up surf, stand up paddleboarding and hydrofoil boarding what they are today. Ham-
ilton has an established clothing line and superfood line based around coffee, he also
helped popularize the Golfboard, is a health and fitness guru, nutrition expert, and star of
many surf films including a few of the most iconic surf films to date. Laird is married to
beach volleyball champion and TV personality Gabrielle Reece, together they have three
daughters. Hamilton is self professed adrenaline junkie who stands 6’3” and is a solid
215 pounds.
Laird Hamilton is known as one of the most fit athletes alive today. While looking to fuel
his long surf sessions out in open water, he discovered the energy and the health benefits
of high grade coffee in combination with healthy fats derived from coconut oil and a
superfood ingredient called Aquamin—calcified sea algae sourced from Iceland that is
a mineral and calcium rich. As a coffee addict, fueling up in the morning before heading
out in the water became an obsession. From this obsession Laird Superfood was born. To
this day, the same recipes Laird and Gabby blend for energy in their Hawaiian or Malibu
kitchens are found in the Laird Superfood product line.
In just under two years, Laird Superfood has gone from the Hamilton’s kitchen to becom-
ing a global product. Friend and business partner Paul Hodge, a founder of the Golfboard,
just happened to have a home in Sisters. This is why Laird Superfood has based its head-
quarters in Sisters, Oregon. With Coffee Rocket Fuel, Coconut Water powder, Mushroom
powder, and Creamers like Turmeric, Cacao, and Superfood, the company’s products are
in 300 stores available through their website. The global brand continues to expand. Right
now, the Superfood products can be found in the UK, South Africa, Australia, Mexico,
Canada, and all over the US. Next are hotels and a deal has been struck with Delta Air-
ways to have the product available in the member clubs at airports. American service men
and women could also see the benefits. Hamilton wants to give a healthy, energy filled
breakfast alternative to the active US forces. Locally, Laird Superfood can be found at
Newport Market, Market of Choice, Rays, Tetherow and on their website.
Paul Hodge has assembled a strong team of enthusiastic employees in Sisters. The num-
ber is around 30 team members right now, but Laird Superfood could grow to 70 in the
next year. A new 30,000 sq. ft. building is now under construction. This new building in
Sisters industrial park will become the world headquarters for Laird Superfood. The facility
will be the fulfilment center, logistics, packaging of all the products, sales, and marketing.
There will also be a tasting room and a fitness center.
Laird Hamilton shows no signs of slowing down. He wants to give back to more than just
surfing. Presently, Laird has players from the NFL, NBA and endurance athletes seek-
ing him out for his nutrition knowledge. In the bigger picture, Laird wants people to live
healthier lives, he feels his products can be the gateway to a healthier lifestyle. His water,
strength and flexibility workouts have kept him at the top of his game and he wants to
share that with others.
Face it, commercial
coffee creamers are
full of preservatives
and bad oils. Luck-
ily, Laird Hamilton is
showing us a better
path. Laird Super-
food is stainable,
non GMO, dairy free,
gluten free, basically
“energy in a bag”. The
company is growing,
hiring in Sisters and
globally.
Get on board with
Laird Superfood.
written by Neil Korn