[email protected]
020 8819 0510
[email protected]
020 8819 0511
SKY’S THE LIMIT
37 PADDENSWICK ROAD
A staggering 230 viewings later,
sales manager Martin Clements
describes how one in-demand
house offered many lessons
opted for the ‘open house’ approach
whereby anyone can show up and view
the house on a given day, often all at the
same time in a crazed scrum.
However at Horton and Garton we
have never been a fan of this strategy.
Instead, we believe that every prospective
buyer should be afforded the opportunity
to have a personal viewing with an agent,
giving them ample opportunity to ask as
many questions as they like and not be
rushed into making a decision.
This also enabled us to manage the
Curwen Road, W12
£599,950 Coningham Road, W12
Share Of Freehold
• Two double bedrooms • Victorian conversion flat
• Two bathrooms • Private garden
• EPC Rating = C • Shepherds Bush location
“We ended up with
more than 40 sealed
bids for the house – and
the final sale price was
a staggering 60 per cent
higher than the original
asking price!”
£485,000
Share Of Freehold
• Victorian top floor flat • Two double bedrooms
• Modern fitted kitchen • Stylish décor
• EPC Rating = D • Shepherd’s Bush location
I
Studland Street, W6 GUIDE PRICE £700,000 Sulgrave Road, W6
Share Of Freehold
• Split level maisonette • 91 sq m - 980 Sq’
• Fitted kitchen/diner • Two bedrooms - Two bathrooms
• EPC Rating = D • Central Hammersmith location
£585,000 Leasehold
• Two double bedroom flat • Circa 57 sq m - 613 sq’
• Large reception room • No chain
• EPC Rating = C • Brook Green location
n April, Horton and Garton sold a
property which, if you were looking
to buy in the area at the time, you
may well have come across during
your search. In fact, considering we
had a colossal 230 viewings of the
property, there is a good chance you may
have seen it in the flesh!
The property is number 37 in
Paddenswick Road; a semi-detached
home originally built in the 1840s which
needed a lot of work, but which had a
vast amount of potential.
Having valued the property earlier
in the year – before prices had risen to
current levels, that is – with the vendor’s
approval it was decided that the property
would
be listed
at a very
competitive
£1,150,000.
Within
minutes
the phone
was ringing
off the hook and the viewings diary
was quickly filled for the whole week in
the space of one morning. In the days
that followed we had to remove the
property from online portals as we were
already fully booked weeks in advance
and were still getting enquiries!
At this point many agents would have
substantial level of interest. Having
regular dialogue with each interested
party meant we could evaluate each
buyer based on their circumstances and
relay this to the vendor.
When the time came we had received
more than 40 sealed bids for the house
– and the final sale price was a staggering
60 per cent higher than the
asking price! All in all it
was an unprecedented
sale not only for Horton
and Garton, but for
Hammersmith in general.
Paddenswick Road was a
perfect example of how the
highest prices and pounds
per square foot values are
currently being achieved by
challenging the market and
listing competitively.
This strategy helps attract
interest and allows the competitive
process to unfold to a level that should
always realise the best price.
Conversely the idea of ‘testing the
market’ by listing at a high price only
weakens a property’s profile, potentially
resulting in a lower final sale price.
Ready to buy, sell or let? Visit Horton and Garton at 176 King Street, Hammersmith W6 0RA today!
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