Our Hearing Care Magazine (Opn S) Hearing Magazine | Page 18

HEARING CARE REAL EAR MEASUREMENT To ensure you experience the very best hearing care, we have already invested in specialised diagnostic equipment, such as Tympanometers, Hearing Instrument Analysers, Speech Audiometry and ENT Microscopes. Real Ear Measurement (or Real Ear Verifi cation). It is the only way to ensure that your hearing aids are programmed correctly to your prescription. Very few hearing aid centres use this method when programming hearing aids. We have now a method of verifying hearing aid fi ttings through an objective test called It’s a simple procedure, where we place a tiny probe in the ear canal. You do nothing, but in a few moments MARY QUEEN OF SHOPS Rob was delighted to meet Mary Portas – who turned Harvey Nichols into a global brand, became a TV favourite and has become a major infl uencer in how small independent shops can survive on the High Street. She suggested that hearing clinics should be very approachable, friendly places to visit – more connected to the local community. We agree and hope you’ll enjoy visiting our lovely practices, meeting our people and testing any hearing aid you like... with no fee unless you hear everything you want to. Her new book is a revelation. If you want to know how to run your business better, or if you just want to be inspired, read it. we have a way to compare the real- ear acoustical characteristics of a hearing aid with a prescription target. If you already have hearing aids from another provider, we can use Real Ear Measures to see how they can be programmed better.