Our Apprenticeship Levy Solution Apprenticeship Levy Prospectus | Page 49

Overview
Our Level 4 Digital Marketing programme is focused on the needs of your business. This programme
will equip your employees with the fundamentals of Digital Marketing which will help your business
recognise areas of growth and development.
This programme will enable your business to create successful marketing campaigns, develop leads
and understand how marketing strategies are created with the most up-to-date knowledge and
expertise.
Industry Recognised Qualification
On completion of this programme, your employee will be awarded with a
City and Guilds Level 4 Diploma in Digital Marketing which will provide your
business with an advanced member of the team who can successfully co-
ordinate your marketing.
Benefits of this Programme
Your employees will learn to:
• Create websites.
• Use online tools and methods for
collaborative working.
• Understand how marketing strategies are
produced.
• Consider legal and ethical pointers.
• Understand the relationship between
business objectives and structures.
• Develop their knowledge of project
management.
• Explain and understand the sales funnel.
• Understand how the uniqueness of mobile
technologies affect marketing.
• Use retention marketing effectively.
Learning and Assessment
12
Months
Length of
Programme
This programme will last for 12 months, with participants receiving 10
weeks’ worth of training from both their designated 3aaa Apprenticeships
mentor and trainers.
During their sessions participants will cover a variety of modules, selected
by both you and your staff. They will learn the theory behind the practical
tasks in their workplace, the fundamentals of Digital Marketing and gain an
in-depth knowledge about the industry.
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