OTWO Magazine March 2023 | Page 50

Culture in green

Cultura en verde
Books | Libros
Against sustainability . Andreu Escrivà .
From the first line of this book , Andreu Escrivà suggests that we Google the word " sustainability " and we will see a collection of images with a lot of green that hide a semantic perversion . Marketing has led us to believe that " sustainable " means " takes care of the planet " and this strategy of adulteration - programmed , as José Manuel Naredo reminds us - of the concepts , in addition to deceiving us , plunges us into great confusion .
But what the author really talks about in this book is what nobody wants to talk about , that is to say , he puts his finger on the sore spot by clarifying that what we should be talking about is unsustainability . So , he advises us that in order to build a credible future we must move away from hollow concepts at the service of media manipulation . Another gem from this nourishing publishing house that goes by the name of " Arpa ". Look for their catalog and you will discover wonders .
Contra la sostenibilidad . Andreu Escrivà
Desde la primera línea de este libro , Andreu Escrivà , nos propone que busquemos en Google la palabra « sostenibilidad » y veremos una colección de imágenes con mucho verde que esconden una perversión semántica . El marketing nos ha hecho creer que « sostenible » quiere decir que « cuida el planeta » y esta
estrategia de adulteración — programada , según nos recuerda José Manuel Naredo — de los conceptos , además de engañarnos , nos sume en una gran confusión .
Pero de lo que realmente nos habla el autor en este libro es de lo que nadie quiere hablar , es decir , pone el dedo en la llaga aclarando que de lo que deberíamos estar hablando es de insostenibilidad . Por lo que nos aconseja que para poder construir un futuro creíble deberemos alejarnos de conceptos huecos al servicio de la manipulación mediática . Otra joya de esta nutritiva editorial que responde al nombre de « Arpa ». Busquen su catálogo y descubrirán maravillas .
Collapsology . Pablo Servigne and Raphaël Stevens . The authors ' resounding answer of an almost resounding " No " to the question " Have we seen a real debate about the new climatic circumstances and their implications in terms of social change ? But this is not the case . And even recognizing that the worst forecasts for the second half of this century have been brought forward , when reading " Collapsology " we are establishing our relationship with the Anthropocene , in a certain way we are before a practical book to draw some lines of planetary survival . In addition , they propose the need for an interdisciplinary science on collapse , but without falling into tragic discourses , but rather serenely analyzing what policies we should put in place in the face of such a perspective .
And it is we who will have to do it , we who are responsible for the disaster , not the countries of the equatorial zone , which , besides not being to blame for anything , are where the effects are going to be felt the most .
Colapsología . Pablo Servigne y Raphaël Stevens
24 OTWO 44 / MARCH 2023