tisan field, and improving trading, supporting local
markets and the interaction with local bars and res-
taurants as well as exports of high-quality products.
Main food brands and the Andalusia Natural Park
name play an essential role for this purpose.
Tourism connected with Natural Parks and the
countryside has experienced a significant boost in
recent years. The increasing demand for nature ac-
tivities is contributing to the diversification of a pro-
duct that is no longer so dependent on the seasonality
that shapes the coastal tourist offer. The Sustainable
Development Plan intends to ensure that the real po-
tential contributes to local wealth. Tourism in Natural
Parks ought to spread values among visitors.
Supporting investment, especially the one that
makes use of local natural resources and green eco-
46
nomy, the enhancement of entrepreneur cooperation
and a cooperative management of production, trans-
formation and sensible marketing, supporting further
investigation in natural resources and the improve-
ment of production systems are also general issues
embraced by the Sustainable Development Plans.
The connection between local residents and the
Natural Park is a decisive factor to ensure its conser-
vation and the success of development plans. Even
if such relation has improved considerably over the
years, to strengthen it is a must, promoting the fee-
ling of belonging to a specific place and acknowled-
ging its financial potential. This is why environmental
education and the link between the Natural Park and
its people are, adding to volunteer schemes, essen-
tial issues for any Sustainable Development Scheme.
OTWO 06 / JANUARY 2020
OTWO 06 / JANUARY 2020
47