Noticias breves
ALAMEDA WILDLIFE PARK EMBARKS ON A DIGITAL TRANSFORMATION JOURNEY
Alameda Wildlife Conservation Park ( AWCP ) Gibraltar , has announced a new digital platform and app to help further promote the wonderful work it does , assist in the park ' s operations and to continue providing hours of enjoyment for visitors of all ages from around the world .
Spearheaded by AWCP manager Jessica Leaper , the park has partnered with n-gage . io , a company based in the North East of England , to develop an innovative audience engagement platform together with an interactive visitor experience app . The aim of the platform is to support the park ’ s many initiatives and objectives such as education on endangered species , help raise much-needed awareness as well as increase visits , donations , and other support for AWCP
It will also help streamline the management and operational tasks for the park ' s small team and increase visitor engagement through QR codes linked to park , animal and exhibit information and include perks such as vouchers with special promotional offers for visitors . It will also allow AWCP to build on school and education offerings and campaigns
In a press release , Leaper explains the park ' s philosophy and remit to educate and conserve , “ We are a small park with a big message . A small space , with big ideas and small actions , sparks bigger results .”
Regarding the new platform she continued , “ What stood out most , was the app ’ s ability to do all the things we really struggle to find the time to perform but that are essential for the everyday operations and sustainability of the park ”.
“ Our conservation message is paramount to us , and I believe that through this app we will be able to convey this information as well as reach more influencers who can help change the way people see things .”
The AWCP , which began in the 1990s , is a small wildlife conservation park and home to a variety of exotic animals , confiscated or unwanted pets and endangered species .
Opened to the public in 2003 , the now internationally famous menagerie has grown to become an international member of BIAZA and one of the officially recognised smallest zoos in the world .
8 OTWO 43 / FEBRUARY 2023