Sustainability challenges
How to address them . 2025 , a key year in the transition . Laying the foundations of the new paradigm .
Retos de la sostenibilidad . Cómo abordarlos . 2025 , un año clave en la transición . Sentando las bases del nuevo paradigma
Andrés Ferrer Santiago . CEO of Omawa Huella Ecológica
The fifth Industrial Revolution . Sustainability as a key vector for improving competitiveness . The current industrial revolution towards sustainability began in 2015 , bringing about an important change in the management paradigm of companies .
In this regard , in Europe , we have been experiencing a ‘ Regulatory Tsunami ’ driven by the ‘ Green Deal ’ or ‘ European Green Pact ’, which aims to promote sustainability in all areas , with clear objectives in the medium and long term :
This represents a major change in the EU ' s economic model , as we move from basing the economy on In a carbon world ( oil increasingly , gas , etc .), aware to an of increasingly the need to decarbonised for our planet economy , sustainability , with a very important has become significance a central
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for the many ins and , many outs years of sustainability policies have in been a clear promoted and understandable incentivise way and . subsidise the very fuels we now
to want Available to take on out both of YouTube circulation and . For Spotify these , and reasons active , the on social challenge networks seems such complicated as LinkedIn and and even TikTok hasty , , this although video podcast the rationale is a must-have is justified tool and for necessary those who to want improve to keep European up with autonomy the latest trends and reduce and challenges dependence in on the third ESG countries ( environmental . ( Chart , social 1 ). and governance ) field .
La quinta Revolución Industrial . La Sostenibilidad como vector clave para la mejora de la competitividad
En 2015 se inició la actual revolución industrial hacia la sostenibilidad , suponiendo un importante cambio en el paradigma de gestión de las compañías .
En este sentido , en Europa , venimos experimentando un « Tsunami Normativo » impulsado por el « Green Deal » o « Pacto Verde Europeo » mediante el cual se pretende impulsar la sostenibilidad en todos los ámbitos , con unos objetivos claros en el medio y largo plazo :
Esto supone un cambio importante en el modelo económico de la UE , pues pasamos de basar la economía en el carbono ( petróleo , gas , etc .), a una economía cada vez más descarbonizada , con una trascendencia importantísima pues durante años hemos legislado , gobernado y gestionado nuestras empresas , países , ciudades , etc . sin preocuparnos por las emisiones de gases de efecto invernadero , solamente preocupados por mantener activas nuestras empresas , generar riqueza y prestar servicios de alto valor únicamente evaluando el precio de la energía . Es más , durante muchísimos años se han promovido políticas para incentivar y bonificar los combustibles que ahora queremos quitar de la circulación . Por estos motivos , el reto se vislumbra complicado e inclu-
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