It ’ s time to show the world the true power of what we do
Steve Ford , Chief Executive , RCOT
These are exciting times at RCOT , and this month we introduced our new strategy , values and brand to the world .
hank you to the many members who helped contribute to the development of our new brand and strategy . We ’ re building strong foundations to enable RCOT to grow understanding and enhance the profile of our profession , attract more people to choose to work in it , and ultimately help more people throughout society get the life-changing occupational therapy they need .
As we enter this exciting new era together , I ’ m eager to share RCOT ’ s new strategy , values and brand with you so you can see where we ’ re going and how you can get involved and benefit from the changes we ’ re making .
Let ’ s start with our vision . At RCOT , everything we do is so that one day people everywhere value the life-changing power of occupational therapy . Our vision purposefully focuses on our wider impact on society – enhancing our profession ’ s profile and positioning the role of occupational therapy for the future .
To support us in reaching our vision , we ’ ve created new organisational values that define how we ’ ll act and make decisions at RCOT . Our values will drive us as we make an impact through meaningful differences with our work , challenge ourselves to find new or better ways to make things happen , elevate others to be and do their best , and respect each other .
Our new five-year strategy details what we will do to make our vision a reality . It guides us as we rise up to be bold , progressive advocates and champions , open up to new opportunities and people , lift up every occupational therapist to be the best they can be , and build up our organisation to be dynamic , high performing and values-led .
And our new brand also signals a major change for us , as we proudly place ‘ occupation ’ and inclusivity at its heart to capture the positive , dynamic and deeply human spirit of occupational therapy .
We will need to work together to achieve the ambitions we all have for our profession and everyone it touches .”
I hope you enjoyed receiving your new membership badge and that you ’ ll wear it with pride . You ’ ll see the new brand reflected in this magazine too as the first edition of our new-look OTnews . To find out more , you can watch our new film and visit our website .
We will need to work together to achieve the ambitions we all have for our profession and everyone it touches . Everyone at RCOT looks forward to working with you to make change happen and show the world how we help people across society to live their best life at home , at work and everywhere else . Thank you for being part of the new RCOT .
Words STEVE FORD , Chief Executive , RCOT
Have you seen our new film ? Watch it now at rcot . co . uk / strategy
16 OTnews January 2022