The way retailers communicate with their customers is one of the most important factors in the success of the retailer. Its how the customer finds out about the brand and the products that are available.
There are a number of ways retailers can pass on information using adverts, they can be on TV, magazines and papers, on street signs etc.
Advertisements are made to represent the brand to attract the right target audience, retailers will want their campaigns to stand out from others and because of this there have been some that have stood out and caused controversy and even been banned in some cases.
Many familiar names pop up while browsing through these adverts including Tom Ford and Terry Richardson, both have been a part in many of these ads and even worked together on some. To find out more click over Terry to view a video.
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