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TREND SPOTLIGHT Big Data: What’s New and What’s Cool Three questions come to mind when we hear the term “Big Data.” What is it, really? Who uses it? And, what are they doing with it? Big Data is comprised of the three Vs: Volume, Velocity, and Variety. Volume refers to the amount of data; variety refers to the number of types of data; and velocity refers to the speed of data processing. While there are those that argue that this term is too vague, the three Vs are still the defining properties of Big Data today. We wanted to find out what’s really happening in the world of Big Data — and we found some really cool things going on that can and will impact most of our lives. Things that can and will impact most of our lives. The technical definition of Big Data is “ extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. ” Simply put, Big Data describes any voluminous amount of structured, semi-structured, and unstructured data that has the potential to be mined for information. According to the 3Vs model, the challenges of Big Data management result when all three properties expand - not just volume - and the sheer amount of data can be overwhelming on a day-to-day basis for businesses, researchers, even your healthcare provider. Seeing a trend, for example, can save a company a lot of money, help save a forest or provide a new medicine to help cure disease. 6 | CURRENT 2017 SPRING 2017 Stronger Together | 7