Orrefors Catalog 2022 EN - LEVEL 2 | Page 20

Björn Dahlström on Informal

Functionality and design

Informal is an elegant and timeless collection of glasses with a focus on functionality and design . It is made to work well in everyday settings as well as for more formal occasions . The idea of Informal was born through an experimentation with the classic wine glass where the ambition was to create a contemporary collection of glasses for different beverages .
“ I saw the process as an industrial project , where each part of the glass was deconstructed , analyzed , and processed . The bowl of the wine glass is broad and shallow to maximize the open space for the beverage , but also to enhance the aroma experience . The open bowl is beautiful as a design detail , and it works great for non-alcoholic drinks .
The champagne glass breaks the overall square shape in the collection , and it ’ s distinguished by its flute shape . The short stem is in harmony with the rest of the pieces in the set and guides you to naturally hold the bowl of the glass when raising it . This is good for balance , especially at social gatherings . The carafe has its own character with the colored glass and its dominant spout . The carafe is accompanied by a small dish that can be used as a coaster or as a small serving plate for appetizers ” says Björn Dahlström .
A new direction Informal is the first collaboration between Orrefors and Björn Dahlström . It is also a step in a new direction for Orrefors with the creative management of David Carlsson .
“ Björn is experienced in playing with lines and contours . His way of deconstructing the glass and its function in different pieces resulted in a contemporary collection which feels natural and like an obvious way to go in the world of Orrefors ”, says David Carlson , Creative Director , Orrefors .
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