Orion Market Research Report Sports Technology Market | Page 2

sports data is an important part of sports advancement and performance. As seen in relation to how
technology and data play a role in refining athlete development and sporting performances, the business
side of sports has also involved the upsides of technology and data analytics. Sport, mainly at the
professional level, is persistently being driven ahead by technology. The market growth can be credited
to a major improvement in the spectator’s engagement, rising demand for data-driven decisions and
operations, and collective sports events, online and offline. Technological development in the stadium
market is driving the application of several projects. Recently, professional sportspersons have embraced
new technologies such as smart stadium, sports data analytics, digital signage, wearable devices, and
Esports (electronic sports). The smart stadium is one of the major trends globally due to the propagation
of sporting events.
Browse the full report on Sports Technology Market by Product (Device, Smart Stadium, Esports, Sports
Analytics), by Technology [Artificial Intelligence/Machine Learning (AI/ML), Internet of Things (IoT),
Augmented Reality/Virtual Reality (AR/VR)] – Global Trends, Size, Share, Growth, Industry Analysis and
Forecast, 2019-2025 at https://www.omrglobal.com/industry-reports/sports-technology-market/
Wearables are the fastest growing and the largest segment in sports technology. Wearables are
motivating the sports technology market due to the recent release of The Humon Hex, it measures muscle
oxygen use in actual time to get data on action, the device assisted Jamaican sprinter Briana Williams
success the women’s sprint double at the World U20 Championships at the age of 16, and facilitated
underdog Henry Cejudo defeat reigning-UFC Flyweight champ, Demetrious Johnson,. Furthermore, Hawk-
Eye technology is driving the sports technology market as it is the only computer system used in all most
every sport such as cricket, football, badminton, rugby union, and tennis. It was introduced by Sony in
2001 for the cricket live telecast on television, the system works with 6-7 high-resolution cameras placed
the underside of the stadium roof which tracks the ball from different angles. The cameras shoot is
triangulated and pooled to present a three-dimensional representation of a ball. One of the greatest
sports technologies driving the market is prosthetic devices used for disabled athletes, this device is
generally used for replacing, correcting or supporting any body part.
In October 2018, NEC launched NEC ALP, an influential business intellect analytics platform for vendors
that assists real-time content provision and data measurement. Furthermore, in April 2018, Fitbit merged
with Google to invent and renovate the future of digital health and wearables. Sports Technology market
is highly fragmented in nature with several market players operating and providing innovative
technologies for enhancing sports across the globe. The major players in the market include Cisco, Sharp,
Oracle, LG, Sony, Activision Blizzard, Fitbit, and Apple
Current Market Trends Covered in the Market Report:
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North America accounted for the largest share in the sports technology market
Competitive video games: Esports
Merger & Acquisitions amid key market players; escalating the market growth
Untapped opportunity for smart stadiums in emerging countries