Orion Market Research Report Digital Signage Market | Page 2

any wastage of energy or time which is required to personally convey such information. The digital signage
software is stored on a cloud-based infrastructure that enables the individuals or companies to store data.
The key factors contributing to the growth of the global digital signage industry include rapid technological
advancements, improved infrastructure facilities, increased implementation of digital signage products in
commercial areas, and rising demand for 4K and 8K displays. The market growth is further attributed to
increased adoption of LED, LCD, OLED, transparent display, and electronic papers for digitally showing
videos, webpages, images, weather data, hotel menu, text and so on. The factors which restrain the
growth of the market include the high initial cost in purchasing and installing a system, need of expert
knowledge so as to operate these systems, and the return on such investment is hard to calculate.
Moreover, there are several users who do not pay attention to such form of advertisement or information
display that can be a hindrance for the company in achieving the objective of reaching out to as many
users as possible.
Browse the full report of “Digital Signage Market by Component Type (Hardware and Software), by
Product (Standalone Display and Video Wall), and by Application (Commercial, Industrial,
Infrastructural, and others) – Global Trends, Size, Share, Growth, Industry Analysis and Forecast, 2019-
2025” at https://www.omrglobal.com/industry-reports/digital-signage-market/
The deployment of such technology can be seen in various market applications that include commercial,
industrial, infrastructural and others. The digital signage has majorly indoor applications in the current
scenario due to which it does not need extra protective features to make it water-resistant and effective
at high temperatures. For instance, this technology is being highly used in displaying information at
airports such as rescheduling of the timing of the flights. In the future, the market will see an increased
application in the outdoor as well. The major components that assist in working with such a display system
include software and hardware. The software is controlled by a system, whereas, the hardware consists
of the amplified sound system and high definition display devices that are used to make the display more
appealing. The hardware devices which the companies use is of high definition, and the high sound quality
so as to convince or inform the consumers effectively. The market is further segmented on the basis of
the type of products used in such a display which includes video wall and standalone display. The usage
of the video wall is likely to increase in the near future due to full high definition display covering a large
area, high processing power, and higher visual impact.
The major players in the digital signage market include Sony Corp., Daktronics, Inc., AU Optronics Corp.,
Samsung Electronics Co., Ltd., Delta Electronics, Inc., 22 Miles, Inc., AOPEN Inc., LG Electronics Inc., and
Scala, Inc. These competitors adopt various strategies for acquiring a greater share in the market such as
innovation in the form of technological advancement, mergers and acquisition, collaboration and
partnership, and new product development and launch. For instance, in December 2018, a curved OLED
signage was launched by LG Electronics Inc. and Ambience Group Associates which was designed and
customized using 63 OLED panels. Additionally, in the same month, Leyard and Planar came into an
agreement of partnership with Lighthouse Technologies to provide innovations in the field of
entertainment and sports in North America. Furthermore, in June 2019, LG Electronics Inc. launched next-
generation outdoor digital signage displays in the US that are lighter, slimmer, and brighter than the
conventional outdoor displays.