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FERN SOFTWARE PTE LTD
Fern is a global leader in advanced digital services for credit unions and other financial institutions and SME lenders . Since 1979 , we have enabled clients in more than 45 countries to make their digital transformation a reality across Europe , Middle East , and Africa !
Fern brings its unique expertise to our customers and helps them plan their digital journal in an orderly manner . Our products include core banking , mobile and field operations , and internet banking . Fern ’ s latest products include Baytree core banking and Quantum AI - an end-to-end integrated Loan Decision Engine , both developed in Salesforce .
GREAT SOUTH GATE
Founded in 2018 and headquartered in Singapore , Great South Gate Asset Management brings 120 + years of experience and expertise to digital asset investing from leading global institutions spanning quantitative analysis , investing , trading , operations , legal and compliance .
KBA TRAINING CENTRE PTE LTD
KBA ’ s training division provides professional quality training in the field of Health and Safety Management , inland and inshore commercial diving , diver first aid and Diver Medic Technician , IRATA Rope Access levels 1 , 2 and 3 , as accredited by National agencies such as Ministry of Manpower Singapore , ISO 29993:2017 Standard and International Health and Safety bodies ( NEBOSH , IOSH , IMCA , IRATA ). It also delivers the full range of IMCA approved divingrelated courses and is the largest IMCA approved training provider with seven venues approved globally ( Singapore , Malaysia , India , UAE , South Africa , America and UK ).
Representative Member : Nurul Asskehin
MonetaGo provides the first-ever global solution to duplicate financing fraud in trade finance , and is the world ’ s foremost provider of such technology to prevent both domestic and cross-border duplicate financing .
By reducing fraud in trade finance , MonetaGo ’ s business activities align with worldwide political and regulatory mandates that empower institutions to sustain supply chains and extend their books of business into new markets and to underserved sectors , all while maintaining privacy and enabling critical real-time decision making .
IS YOUR LOYALTY STRATEGY FUTURE FIT? THE POWER OF PERSONALISATION
Is Your Loyalty Strategy
Future Fit? The Power
Vice President, Data, Insights and
Technology, Asia Pacific,
This disruption has resulted in a
generational shift in consumer
behaviour – in turn, reshaping the
discipline of loyalty marketing.
Ultimately, understanding online
behaviour is more important now
However, our strategic partner,
Salesforce, recently published
their latest State of the Connected
Customer report, which revealed
that 66% of the more than 15,000
global shoppers surveyed expect
personalised, frictionless and
tailored interactions aligned
with their core values. But, only
34% of the same group said they
feel organisations treat them as
It’s clear that a shift in approach is
required. However, when Collinson
recently conducted research
designed to reveal Australia,
Hong Kong and Singapore-based
organisations’ views on the future
of loyalty, the top three responses
to the question: “What is your view
of the future direction of loyalty
programmes?” were as follows:
• 20% said “More of the same, at
greater scale, customer value and
• 18% said: “Increased consumer
apathy to loyalty programmes”
• 17% said: “Increase in consumer
concerns around data issues”
What is your view of the future
direction of loyalty programmes?
In turn, only 3% of respondents
selected “Emotional connectivity”.
Brands employing innovative and engaging strategies
today – i.e. those who are investing in placing
customer loyalty at the heart of their business
strategy – will have an advantage over competitors
tomorrow. In the age of the consumer, experience is
everything; with the Salesforce survey revealing that
85% of business buyers and 79% of consumers feel
the experience a company provides is as important as
its products and services.
Loyalty is generated through us feeling known
and understood, and in turn having perspective
acknowledged and our needs proactively served.
Loyalty is generated through us feeling known and understood, which is why hyper-personalisation is
the holy grail that leading brands are now aspiring to. An increased focus on the personal preferences
of individuals rather than broad segments is enabling brands to deliver enhanced customer
experiences that in turn deepen customer loyalty.
It is in turn shocking, but not
necessarily surprising (when we
take these findings into account),
that 54% of loyalty programmes
are inactive today. It’s time to shift
revealed that a fifth of organisations plan to continue
doing “More of the same”, while only 3% plan to focus
on “Emotional connectivity”, there’s an opportunity
for brands to enhance their approach.
A positive customer experience will ultimately
increase retention and promote loyalty. But how can
brands make this shift?
One size fits one: Loyalty through
The customer loyalty landscape
has changed. Thanks in part to the
pandemic, a quick and dramatic
shift to online has resulted in
consumers expecting far more
sophisticated experiences across
all digital interactions.
Why is this significant? Because
true loyalty is achieved when
a customer feels emotionally
connected to a brand, largely
driven by shared values. This is
how leading brands enter the
realm of life-long loyalty – as they
have achieved something that
other brands have not: they have
connected with their customer
on a deeper level, and proven to
be a valuable addition to their
When we once more reflect that
respondents to the Salesforce
survey feel that only 34% of
programmes are personalised; as
well as Collinson’s findings, which
The information held by a brand on their customers
will in turn be enhanced through collaboration with
like-minded brands; with each participating brand
helping to build additional relevance, by creating
an enriched Single Customer View – as a result,
enabling greater awareness of an individual’s personal
preferences and interests, and enabling a hyper-
“Leading organisations are thinking
beyond broad ‘target audiences’...
in order to identify and serve each
customer in a personalised and
Download our complimentary eBook:
“The Power of Personalisation” today to learn
more, including the four actions all organisations
should take to reach personalisation perfection.
An increased focus on the personal preferences of
individuals rather than broad segments is enabling
brands to deliver enhanced customer experiences.
Each of us has our own perspective about what
constitutes a meaningful experience, and that
perspective includes personal attitudes to relevance,
convenience and luxury.
With this in mind, hyper-personalisation or the
‘segment-of-one’ is the holy grail that marketers
aspire to. The term refers to an organisation’s ability
to track and cater to the needs and preferences of
each customer, one at a time.
In the loyalty industry, segment-of-one marketing
remains a futuristic goal; though innovations taking
place in Artificial Intelligence (AI) and advanced
analytics are helping reveal the possibilities.
Leading organisations are thinking beyond broad
‘target audiences’ and rigid stereotypical segments
or personas. To identify and serve each customer in
a distinctive way, they rely on two-way, interactive
communication, AI, and the interrogation of
sophisticated first-party and zero-party data to
build a complete picture of an individual and their
Collinson is a global leader in customer benefits and loyalty solutions that win deeper, more valuable customer relationships. For over 30 years,
we’ve been chosen by the world’s leading payment networks, 1,400+ banks, 90+ airlines and 20+ hotel groups to craft customer experiences that win
Our loyalty consultancy expertise uniquely combines strategy and award-winning technology to create greater engagement and experiences for
our clients’ customers; while our customer benefits solutions include market-leading airport experiences programme, Priority Pass; as well as flight
delay, international health and travel risk management solutions.
IS YOUR LOYALTY STRATEGY FUTURE FIT? THE POWER OF PERSONALISATION