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SANNAN S4
Established in 2008 , Sannam S4 works with globally-ambitious education institutions , companies , non-profit organisations , trade bodies and government agencies . Operating in 20 + countries , Sannam S4 enables clients to explore , enter , and expand in dynamic markets by providing market research , finance & accounting , tax & compliance , recruitment and HR advisory . In the education sector , Sannam S4 delivers services to drive international student recruitment and enrolment , foster transnational education partnerships , and inform and implement strategy , serving the world ' s top 20 universities , K12 schools , EdTech companies and government bodies . Visit
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HEAVENS PORTFOLIO
For over 16 years , Heavens Portfolio has been at the forefront of the global luxury travel scene . A dedicated one-stop-shop for luxury travel companies looking to reach Asia ’ s most affluent travellers , Heavens Portfolio provides a range of customisable services , ranging from sales support and marketing to public relations , traditional media and social media engagement . From boutique urban hotels and seductive beachfront resorts to remote experience-driven camps and wellness enclaves , our clients are as varied as the experiences they offer , but what draws them to us is a shared dedication to excellence , and a passion for luxury travel and unforgettable encounters . Visit
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SPECIAL FEATURE: THE FUTURE OF TRADE
35
SINGAPORE AND SCOTLAND'S FOOD AND DRINK
Updates from the
Trade Services
Team
Click on
the image
to the right
to watch a
video from
the Scottish
Distillers
Assocation
Although Singapore is a small mar-
ket relative to those surrounding it in
South East Asia, it remains an import-
ant strategic export destination for
Scotland’s food and drink producers.
Singapore is Scotland’s third largest
export market for Scotch whisky in
value terms after the US and France.
In 2020 the volume equivalent of
around 30 million bottles was exported
directly to Singapore, noting that most
of that product is re-exported to other
markets with Singapore acting as a
regional distribution hub for the larger
suppliers.
Apart from Scotch whisky, Singapore
is a market that Scottish exporters
from all food and drink sectors target
as an initial development market in the
South East Asia region. The total value
of food and drink exports to Singapore
from Scotland in 2020 was close to £10
million net of the re-exports of Scotch
whisky. Those exports are derived from
the following sectors: whisky, fish and
seafood, premium grocery including
bakery, red meat, dairy, small batch
spirits and craft beer.
Next to whisky, fish and seafood is
the most important sector for Scot-
tish exports. Scottish fishermen
and producers work along 12,000
kilometres of pristine coastline to
land over 65 species of the world’s
best seafood. Scotland’s west coast
is renowned for some of the highest
quality, delicious seafood in the world.
The crystal-clear waters are home to
many species, including mussels, crab,
langoustine, and haddock to name a
few. Scottish fishermen are proud to
invest in sustainable and responsible
fishing practices to ensure the sea
continues to provide a living for future
generations. In addition to the marine
fisheries, Scotland is a global leader
in sustainable aquaculture around
Atlantic salmon and trout. Scotland’s
salmon was the first to be awarded the
highly coveted Label Rouge quality
endorsement by the French Ministry of
Agriculture.
Scotland’s clean and green environ-
ment lends itself to the highest quality
of dairy and red meat production.
There are some 35 small producers
manufacturing globally renowned
artisanal cheeses, and Scotch beef,
lamb and pork are frequently rated the
highest quality by master chefs across
Europe and Asia.
With over 100 small batch distilleries
and the same number of craft brewer-
ies operating across Scotland, product
innovation and sustainability are in
constant focus and many of the brands
are leading the way in both areas on
the global stage.
In foodservice channels in Singapore,
including award winning restaurants
and premium hotels, you can readily
find examples of Scotland’s world
renowned Scotch beef, chilled salm-
on or trout and live seafood species
such as brown crab, king scallops and
razor clams. In supermarkets, Scottish
brands of artisanal cheese, smoked
salmon, shortbread, water biscuits,
jams and honey are on show. Finally, in
the licensed on-trade and in addi-
tion to the mega brands that belong
to global spirits houses, examples of
some of Scotland’s finest small batch
distillers and craft brewers are served
in many of Singapore’s most iconic
bars and brewpubs.
Although Singapore
is a small market relative
to those surrounding it in
South East Asia, it remains
an important strategic
export destination for
Scotland’s food and drink
producers.
ABOUT THE AUTHOR
Tony Gunnis is Scottish Development
International’s food and drink trade
specialist for South East Asia based in
Singapore. Prior to joining SDI, Tony’s
career in the private sector covered
senior roles with ANZ and European food
and drink companies, focused on export
development in the Asia region. Contact
Tony on LinkedIn.
ABOUT THE ORGANISATION
Scottish Development International is the investment
and trade development arm of the Scottish government
with over 50 offices globally. The organisation’s office in
Singapore acts as a hub for the surrounding markets in
South East Asia where the focus is on supporting trade
from Scotland across the energy, science and technology
and food and drink sectors, as well as working with
international companies to support their investment in
Scotland. Find out more at www.sdi.co.uk.
Singapore's Ministry of Trade and Industry (MTI) announced
last month that Singapore GDP had grown by 14.3% in Q2. A
welcome sign that many sectors are heading in a positive
direction as our collective efforts navigate back into recovery.
This was timely news as the Trade Services team delivered
another Trade Webinar to a UK audience, focusing on the FMCG
sector under the umbrella of the UK Government ‘Levelling Up’
initiative. This initiative aims to enable localised UK economic
growth through development in infrastructure, in this case
starting from the ground up by showcasing opportunities for
producers to expand their exporting portfolio and in turn build
out their business.
The FMCG Trade Webinar welcomed the expertise of members
Euromonitor, Vistra, VF and guest speaker Lazada (RedMart).
Valuable insights on consumer trends provided by Euromonitor
unearthed some interesting findings - this can be downloaded
for further reading here. Sterling members VF, parent company
to some of the most well-known apparel brands including The
North Face, Dickies and Timberland, also shared their fascinat-
ing story of growth and relocation from Hong Kong to Singa-
pore.
Looking forward, the Trade Services team continue to work
strategically in strengthening opportunities and supporting
growth for UK companies in Singapore. Having supported 379
UK SME’s in 2020 which generated $47+ million in exports,
2021 is looking no less vibrant. Our Education and Learning
Hub, launched in February, along with our Future of Trade
Information Hub enables ease of access to key information –
and as we hope to enjoy an easing of restrictions, the team look
to creative means to connect Singapore and UK businesses
such as competitions and taste trials. This is in addition to our
business-matching projects where UK companies such as Poly-
seam, Manilife and Yuzu juice producers Gerald McDonald & Co
seek to develop relationships with those in market. We con-
tinue our work with partners the British Council to launch the
‘Knowledge is GREAT Careers Talks’, supporting UK Universities
showcasing specific courses to Singapore school students
who are considering their Higher Education options. Our first
session will showcase Biomedical Sciences and Medicine,
where we will welcome speakers from UK institutions as well as
recent graduates and alumni from UK Universities now working
in impactful and diverse industry positions.
Contact the Trade Services team
if you would like their support
at [email protected] More
resources are available at www.
britcham.org.sg/trade-services-
support
Catch a replay of our recent Trade Webinars:
Maritime
Healthcare & HealthTech
Fast Moving Consumer Goods (FMCG)
SPECIAL FEATURE: THE FUTURE OF TRADE
UPDATES FROM THE TRADE SERVICES TEAM