Orient Magazine Issue 82 - June 2021 | Page 40

MAKING A POSITIVE IMPACT :
5 WAYS TO DEVELOP EFFECTIVE CSR PROGRAMMES THAT MAKES SENSE FOR BUSINESS
new program or enhance an existing programme . It is also important to pay attention to key social movements because what may not be important previously may start to become important and failing to notice such trends may cause the company to fall behind its competitors or even worse , find their business plateau . Fossil fuel companies are in a bind because consumers and governments are moving away from fossil fuels due to environmental concerns .
As companies carry out CSR program and accumulating social capital at the firm level , industry and societal level over the long-term , it benefits from a better brand recognition , positive business reputation and operational cost savings . Employees are more satisfied and there is greater level of trust amongst stakeholders of the firm . Essentially , when CSR strategies are put together effectively , it can become a key component of a companies ’ competitiveness .
ABOUT THE AUTHOR Valerie graduated with a Bachelor of Business Management ( Honours ) from the Singapore Management University . She has over seven years of experience in traditional marketing and digital marketing , spanning the areas of branding , social media marketing , website management , search engine optimisation , search engine marketing and events . Valerie has worked for Fortune 500 companies and SMEs , and has had experience in the automotive , financial services and information technology industry .
ABOUT THE COMPANY Nexia TS offers a full suite of professional services ranging from assurance , tax advisory , corporate governance , internal audit , valuation advisory , M & A advisory to corporate recovery , forensic investigation , data governance , forensic & litigation support services , and data analytics . Over the last 28 years , the firm has established good track records in key sectors such as marine and shipping , electronics and F & B . Visit www . nexiats . com . sg for more information .