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AROUND THE CHAMBER
Great British Sunday Roast Arrives in Singapore
The Great British Sunday roast will be served up on dinner tables in Singapore over this coming month with the launch of an AHDB competition targeting the Far East .
Consumers and individuals within the foodservice sector are being challenged to try their hand at the famous national dish and sample the flavour , versatility , and quality of beef from Britain .
With Singapore spending more time in the comforts of home , the competition will offer an opportunity for friends and family to come together , with those taking part submitting photographs of their culinary creations .
A guest chef will judge the entrants and choose one lucky winner , who will receive a prime cut of British beef to recreate your winning dish .
The competition , which sees AHDB team up with the British Chamber of Commerce in Singapore , is being launched to showcase the high quality of beef from Britain to this allimportant export market .
Event organiser and AHDB Export Manager Susan Stewart said : “ this competition is a fantastic opportunity for individuals to try their hand at the world-famous Sunday roast at home and see for themselves the exceptional versatility and flavour of British beef .
“ AHDB recognises the importance of the Singapore market for our red meat exports and this competition allows us to continue showcasing our beef , despite the challenges of Covid , in a bid to maximise opportunities for our levy payers .”
The competition launches very soon so keep a look out for further information coming from Britcham
If you do wish to reach out to the Trade Services team at any point , please feel free to email our Business Services Director , Nicole Wharfe , at
nicole @ britcham . org . sg