Orient Magazine Issue 80 - February 2021 | Page 19

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MullenLowe Sustainability launches in Asia
MullenLowe Group APAC has launched MullenLowe Sustainability , a new practice offering specialist support to businesses and brands across the region looking to turn good intentions into impactful actions .
The practice will form part of MullenLowe salt Singapore , the strategic communications arm of the business . MullenLowe salt is a certified B Corporation and a signatory to the United Nations Global Compact , set up to encourage businesses worldwide to adopt sustainable and socially responsible policies and to report on their implementation .
MullenLowe Sustainability aims to ‘ build better businesses ’ by offering a range of services to businesses at all stages in their sustainability journey , including industry and competitor assessment , report creation , internal and external communications and partnership brokering . Tapping into its extensive network of partners , the team will also provide niche and technical expertise as part of its end-to-end sustainability support service .
The MullenLowe Sustainability team is already working with WWF Singapore and were the official PR partners for UN Global Compact Network Singapore ’ s Virtual Summit this year , highlighting the need for more sustainability commitments and actions from businesses across Asia . This month the team has also signed new client Kaer , Asia ’ s largest Aircon-As-A-Service provider .
Commenting on the need to support more businesses in becoming sustainable , Esther Chang , Executive Director , UN Global Compact Network Singapore , said :
“ While the region has made some progress on the United Nations ’ Sustainable Development Goals ( SDGs ), ‘ business as usual ’ will not be enough to meet the goals by 2030 . We urge all companies to take their next decisive step in reimagining ways of doing business that are both responsible and resilient . When more businesses collectively take action , that is when the magic of compounding takes off and we see real progress towards achieving the SDGs .”
MullenLowe salt has 20 years of experience in driving impactful purpose-driven sustainability campaigns , having provided strategic leadership on Lifebuoy ’ s famous ‘ Help A Child Reach 5 ’ campaign , which included developing a successful advocacy campaign for handwashing with soap to be included in the UN Sustainable Development Goals , and co-creating the global strategy for Global Handwashing Day , an awareness event recognised by the UN and now in its 12th year . More recent sustainability clients include amongst others PepsiCo , Asia Pacific Breweries and Syngenta .
Gordon Ramsay Bar & Grill at Sunway Resort to open in June 2021
Sunway Resort will soon be home to the world-renowned , multi-Michelin starred chef ’ s first-ever restaurant , Gordon Ramsay Bar & Grill . This marks an exciting new era of international gastronomy for the country as it will be the first of its kind concept restaurant , outside of Mayfair , London . Scheduled to open in June 2021 , guests can enjoy a varied all-day menu offering everything from snacks and light bites , to Gordon Ramsay ’ s signature dishes such as Beef
Wellington and Sticky Toffee Pudding . In addition , the restaurant is versatile to suit intimate private dining and events with excellent menu selections and personalised service .
For more information on Gordon Ramsay ’ s Bar & Grill at Sunway Resort , please email gordonramsay . rsvp @ sunwayhotels . com
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