Orality Journal Volume 3, Number 1, 2014 | Page 68

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Orality Journal, Volume 3, Number 1, 2014

Geurts, Kathryn Linn. 2002. Culture and the Senses. Bodily Ways of Knowing in
an African Community. Berkeley: University of California Press.
While the West is familiar with the concept of five senses, this book reveals a
culture that regards senses entirely differently. A unique perspective on sense
and perception.
Godin, Seth. 2005. All Marketers Are Liars: The Power of Telling Authentic
Stories in a Low-Trust World. New York: Portfolio.
Successful marketing is done through good storytelling—but whether or not the
stories are authentic is the question. This book helps those interested in marketing
know what makes a good (and not fraudulent) story that will sell.
Goggin, Peter N. 2008. Professing Literacy in Composition Studies. Cresskill,
N.J.: Hampton Press.
A multi-perspective look at literacy.
Goody, Jack. 1968. Literacy in Traditional Societies. Cambridge: Cambridge
University Press.
Social structures and changes in the African context are explained.
Although the book is out of print, the book’s observation of social changes,
urbanization, and information technologies is still relevant for understanding
societies in Africa.
Havelock, Erick. 1986. The Muse Learns to Write. New Haven, CT: Yale University
Press.
A powerful discussion on human language and the modern-day importance of
the classics.
Haven, Kendall. 2012. Story Proof: The Science behind the Startling Power of
Story. Westport, CT: Libraries Unlimited.
An important contribution to knowledge about stories and why they work from
a science perspective.
Hayes, Tom. 2008. Jump Point: How Network Culture Is Revolutionizing Business.
New York: McGraw-Hill.
In a new age of worldwide connectedness, this guide prompts the reader to challenge
old assumptions and redesign old business tactics in order to take advantage of
this modern environment.
Heath, Chip and Dan Heath. 2007. Made to Stick: Why Some Ideas Survive and
Others Die. New York: Random House.
This book examines why some ideas are successful and others are not and serves
as a good guide on how to communicate ideas in such a way that they “stick”
to our audience.