Orality Journal Volume 3, Number 1, 2014 | Page 50

48 Orality Journal, Volume 3, Number 1, 2014 opportunity, is something that is unfortunately beyond the time, expertise and/or financial capability of most ministries and the people they are ministering among. On the other hand, getting an active social media presence going in the social media streams that your target audience is using is relatively simple yet powerful. For some that will mean getting onto Facebook or Twitter or their local variants. For others it may mean starting an SMS/ texting outreach and for yet others, it could mean getting into instant/group messaging with services like WeChat or WhatsApp. D. Mobile-Ready Websites It can be a daunting task to create mobile websites that fully account for the capabilities and limitations of mobile devices while also considering the context and interests of mobile users. That said, there are numerous services, plugins, etc., that offer cheap and easy means of quickly turning mobile-unfriendly websites into mobile-optimized sites that offer mobile users an experience that they want to return to. E. Apps (Hybrid & Native) Na F