OPTICAL PRISM | FEATURE
Google ads … Do they still work ? By Austen Kazakoff , Marketing4ECPs
LOOKING FOR AN ANSWER TO YOUR QUESTION , WHERE TO BUY SOMETHING OR HELP FROM A PROFESSIONAL ? “ JUST GOOGLE IT .”
For over 20 years , Google has directed users around the Internet . Even now in 2021 , Google remains the top source of information among search engines .
On top of being a great resource for users , Google provides businesses with seemingly endless possibilities of how to reach their customers .
With Google Ads launching in 2000 , Google disrupted the advertising industry with their take on the PPC ( pay-per-click ) advertising model .
Even after 21 years , Google Ads still have the attention of digital marketers . But after this long , is it still effective for your optometry practice ?
Before pushing your practice ’ s advertising budget all in on Google Ads , it ’ s important to ask if they ’ re still the most effective option for your practice .
HOW GOOGLE ADS WORK
If you haven ’ t purchased Google Ads before , it ’ s likely you have at least interacted with them .
These are the ads that appear at the top of your search results when you use Google .
The PPC model of Google Ads differs from “ traditional advertising ” as the advertiser will only pay if their ad is clicked . Compared to other mediums such as radio or television , this is a game-changer .
Beyond PPC , Google Ads offers the advertiser extensive customization options . Through customization , you can make your ad only appear to your exact target audience . For your practice , this means saving money and boosting ad engagement .
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