OPTICAL PRISM | COVER STORY
NANO VISTA
BRUH BY OGI KIDS
ACADEMIC BY MODZ KIDZ COLLECTION
Today ' s kids ' designs mirror popular adult looks ...
Meanwhile , ZooBug has launched many new bold and beautiful designs for kids for 2021 .
ZooBug ’ s Main Line collection of ophthalmic frames and sunglasses includes styles in acetate or rubber , materials selected for their durability and design versatility , that kids can enjoy and feel confident wearing , day after day .
The ZooBug sunglasses collection features seven beautiful boy ’ s , girl ’ s and unsex designs in acetate , with trendy geometric oval and aviator shapes , designed for an edgy fresh vibe .
ZooBug has also launched an exclusive collab line with Kate Hill , a children ’ s fashion expert and stylist , which offers a very fashionable look whilst always focusing on the highest standards of quality and comfort in materials , construction and UV protective sun lenses . The line is made up of three unique models - MARVIOSA , LOLA and GLO – each available in a choice of three or foye colours .
The kids will scream OMG for Ogi Eyewear ’ s latest offerings , letting them pack a punch of personality into their style this year .
“ Kids want a bit of that grownup hipster vibe in their styles this season ,” says David Duralde , Ogi ’ s chief creative officer .
CONVERSE CV5019
“ Round shapes and slightly oversized squares in thinner metal or acetate profiles are key looks that get more popular each day .”
Transparent crystal acetates in muted neutral hues give just the right look that sets a stylish kid apart from his dad or mom ’ s style .
Bold colours appear in bright blue , yellow and red for that modern prep school rugby palette .
STYLISH CHOICES
For kids , choosing frames is definitely about fun , but the industry ’ s also seeing a shift towards more sophisticated offerings , says Beverly Sulltineau , WestGroupe ’ s vice-president of product development and creative director .
“ Today ’ s kid ’ s designs mirror popular adult looks with dramatic shapes , interesting details and a mix of bold hues and transparent tones ,” she says .
“ Shapes are varied between angular and round , which allows kids to find the look that best suits their personality and most importantly , a look that makes them feel good .”
24 OPTICAL PRISM | September 2021