News
areas: commitment and inspiration, goals, plan and
creativity, and impact and results.
Nominees are welcome to enter more than one
category and can self-enter, or can be nominated by
a lab, lens manufacturer, industry colleague or other
industry organization representative. An Innovation
Awards resource guide and past winner profiles
are also available to assist interested industry
professionals with the nomination process, as well
as a structured way to focus on and track their goals
throughout the year.
Transitions
announces
ways to attend
Academy 2020
Now in its 24th year as one of the industry’s most
well-recognized educational events, Transitions
Academy 2020 will be held Feb. 2 to 5 at the JW
Marriott Grande Lakes in Orlando, Fla.
Industry professionals can earn an invitation to
attend Transitions Academy 2020 through the
following ways:
1
Become a Transitions Innovation award
finalist. The awards are open to optical industry
professionals, educators, retailers, optical
laboratories and independent eyecare professionals
and practices. The Transitions Innovation Awards
categories include: 2019 Transitions Brand
Ambassador (individual-only award), Retailer of the
Year, Eyecare Practice of the Year, Best in Training
and Best in Marketing.
Nominations for all Transitions Innovation
Awards will be accepted online (at Transitions.
com/Awards) from October 1 to 31, 2019. To enter,
candidates must complete a nomination form and
detail their 2019 efforts in the following evaluation
38 Optical Prism | September 2019
2
Ask Your Lens Supplier Representative.
Industry professionals should let their
Transitions lens supplier know they would
like to register for Transitions Academy. Many
lens suppliers are providing opportunities and
promotions for customers to earn their way and
attend.
3
Become a Transitions Change Agent.
Transitions Optical is recruiting eyecare
professionals who are millennials or serve
many millennial patients and are looking to change
the conversations their peers and patients are
whaving around Transitions lenses.
Industry professionals interested in becoming a
Transitions Change Agent can visit TransitionsPRO.
com/ChangeAgent to apply.
4
Request a spot/nominate someone to
attend. Although Transitions Academy
is an invitation-only event, Transitions
Optical is reserving spaces for interested industry
professionals from North America. Those interested
can request to attend at TransitionsAcademy.com
and more details regarding cost and arrangements
will be provided.
5
Join the Speaker’s Bureau. Qualified
industry speakers can e-mail Transitions
customer service (cservice@transitions.
com) to learn more about becoming a part of the
Transitions Speakers Bureau and to inquire about
Transitions Academy benefits. OP