Optical Prism September 2019 | Page 20

On the Cover NEW FYSH, EVATIK LOOKS F-3640 Ultra-thin and light eyewear is the trend at WestGroupe this season. K-660 “Minimalistic design with slim profiles is in high demand as consumers look for ‘less is more’ styling,” says Beverly Suliteanu, vice-president of product development. “Coupled with lightweight materials that float on the face, this look makes for easy, all-day wearing.” FYSH styles F-3639 and F-3640 are made with ultra-thin titanium and the minimalistic styling is ramped up with a top lens semi- rimless construction and two-tone colouring. F-3639 Classic shapes are modernized with severe angles, as seen in KLiiK denmark style K-658, an oval shape re-designed with angular corners to create a structural geometric shape. K-661 “Calling attention upwards to the brow bar has been an enduring trend that continues to grow in popularity,” says Suliteanu. Navigator, aviator and round have become popular shapes for consumers of all ages. “Popular with both men and women, the double bar adds a point of interest particularly for minimalistic designs and thin frame profiles.” EVATIK style E-9190 is a combination frame in handmade, thin acetate with a stainless steel frame on the top edge that also completes the double-bar design. 20 Optical Prism | September 2019 KLiiK denmark styles K-660, the navigator, and K-661, the aviator, “are the epitome of the doubles – double the rim, double the bar, double the colour – double the fun!”