A chat with
Jessica Mulroney:
TRANSITIONS PARTNER 2018
By Denis Langlois
Jessica Mulroney is the face of Transition Optical’s latest Canadian marketing campaign. The Toronto-based lifestyle and
fashion expert, who has been a featured guest expert on the daytime television show Cityline, will be appearing this year
in Canadian marketing materials across social and other media.
The Transitions campaign is aimed at demonstrating the benefits of its lenses for the young, style-conscious wearer.
The campaign will also highlight new colour and mirror options for Transitions lenses that will give younger patients more
ways to customize their personal style. Transitions Signature lenses, which had already been available in grey, brown and
graphite green, can now be purchased in sapphire, amethyst, amber and emerald. The new Transitions XTRActive mirror
style colours are gold, silver and violet blue as well as copper and blue green.
Transitions Optical recently gave Optical Prism a chance to ask Jessica Mulroney about her partnership with Transitions
and her thoughts on Transitions lenses and the new colour options.
24 OPTICAL PRISM | September 2018