OPTICAL PRISM | October 2020 3 contents Volume 38 | Number 7 | October 2020 ON THE COVER 16 THE ENDURING ALLURE OF LUXURY By Denis Langlois 22 LENSES TO LOVE By David Goldberg 32 COVID-19 EFFECT SPECIAL FEATURES 24 SUNNY FRAMES By Denis Langlois 26 JIMMY CHOO EYEWEAR FEATURED IN “ IN MY CHOOS ” CAMPAIGN 28 NEXTGEN : SUPERHERO DOC DELIVERS SUPER SIGHT By David Goldberg 30 FOUR TIPS TO MAKE YOUR INSTAGRAM GREAT By Kaia Pankhurst , Marketing4ECPs NEWS 34 TRANSITIONS LAUNCHES VIRTUAL TRY-ON FOR TRANSITIONS SIGNATURE GEN 8 NEXT ISSUE > LATEST MEN ’ S STYLES > NEW WOMEN ’ S FRAMES DEPARTMENTS 6 PUBLISHER ’ S NOTE 8 FROM THE EDITOR 10 VISION & VOICE 12 PREVIEW : FRESH LOOKS 35 CLASSIFIED 36 LAST GLANCE : A SUSTAINABLE CHOICE . By Denis Langlois COVER IMAGE : Salvatore Ferragamo SF227S by Marchon Find us online at www . opticalprism . ca