OPTICAL PRISM | SPECIAL FEATURE
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Tips for Your Story
Instagram stories is a video or image that will vanish after 24 hours ( unless you save it to a collection ). Instagram says that 62 per cent of users say their interest in a product has increased after seeing it in an Instagram story .
3INTERACT WITH FOLLOWERS Instagram stories are more interactive than the average timeline post . You can post polls , answer user-submitted questions , include filters for users to download and lots more . These features encourage your followers to engage with your brand , which builds trust and buy-in . It also allows you to literally ask your followers what they want from you . Social media users know they ’ re being marketed to . When a business takes the time to ask consumers what they actually want , users are more receptive to that business ’ s message . Establishing trust and creating what feels like a two-way conversation helps your followers feel like you ’ re on their team . your glasses the right way !” You can also link directly to that piece using the “ swipe up ” feature for a seamless user experience .
Overall , Stay Authentic
Remember , no one wants to be sold to , but everyone wants to buy . Instagram users are hypersensitive to pandering or contrived content . Keep your posts grounded in reality . Stay true to your brand . And most of all , use Instagram as an opportunity to connect with your users . Speak to them , not at them . Making connections is what social media is all about . OP
Kaia is a senior content strategist with Marketing4ecps , a digital marketing agency dedicated to eye care professionals in Canada . Kaia can be reached at www . marketing4ecps . com or kaia @ 4ecps . com .
4CROSS-PROMOTE OTHER
PLATFORMS
Some content pieces , like long-form written blogs , longer videos or large infographics don ’ t work on every platform . Still , you should cross-promote these pieces , so your audience can find them from any social media outlet . Your story is an excellent place to promote content from other social media platforms . Even a screenshot with a quick caption explaining the piece could be enough . For example , you could post one frame of a video about cleaning your glasses . Then post it to your story with the caption , “ Have you been cleaning your glasses wrong ? Check out our video & find out how to clean
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