Optical Prism October 2020 | Page 10

OPTICAL PRISM | FROM THE EDITOR
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This issue goes beyond the luxury frame category by also examining the latest and greatest in lenses .
Like the eyewear , these lenses are made of the best , most innovative materials that are long-lasting and sure to improve how you see and are seen .
IT MIGHT SEEM LIKE an odd pairing : a luxurythemed issue during a global pandemic .
After all , as some may ask , who is searching for designer goods during this time of economic uncertainty ?
JIMMY CHOO JAN
However , what we ’ ve discovered in researching for and putting together this issue is that demand for high-quality , name brand items has remained high even during these tumultuous times .
Consumers who experienced lockdown , isolation and social distancing mandates as a result of the novel coronavirus are now eager to invest in themselves and are turning to brands they know and trust .
With the COVID-19 pandemic still impacting eyecare practices across the country , we have also checked in with several Canadian eye care professionals to find out how they are continuing to navigate their “ new normal .”
We have put together another eye-catching pictorial as well that features brightly coloured frames , which are en vogue amid the current situation .
Also in this issue , you will notice a change on our final page . We are launching a new feature called “ Last Glance ,” which will highlight one frame per issue that has really captured our attention , admiration and interest .
We sincerely hope that all of our readers are staying healthy during these uncertain and challenging times .
As always please check out our website regularly at opticalprism . ca and follow us on Facebook and Twitter for the latest news , features and information on the Canadian eyecare and eyewear industries .
Stay well ,
They ’ re also looking for pieces that will last , are made of high-quality materials and are sustainable .
This , in our mind , is the very definition of “ luxury ” eyewear .
In this issue of Optical Prism magazine , you will find information on the latest luxury optical frames and sunglasses available in the Canadian marketplace .
Denis Langlois , Managing editor . Our luxury eyewear feature includes information on new styles by companies like Safilo , Serengeti ( Bolle Brands ), Marchon , Etnia Barcelona and more .
Don ’ t forget to check us out on social media and subscribe to us online to get the latest eyecare and eyewear information .
8 OPTICAL PRISM | October 2020