OPTICAL PRISM | NEWS
Transitions launches virtual try-on for Transitions Signature GEN 8
Transitions Optical has introduced a new , immersive augmented reality experience where patients can see themselves in all seven Transitions Signature GEN 8 lens colours and choose from a selection of frame styles even before they enter a practice .
The virtual try-on is the first to allow users to control photochromic activation , especially across a range of lens colours .
“ It ’ s more important than ever to make patients ’ digital journey customizable and convenient ,” says Patience Cook , director North America marketing , Transitions Optical .
“ By sharing the virtual try-on , practices can preeducate patients on Transitions Signature GEN 8 lenses before they visit their eye care professional . This is particularly important as many practices are seeking to minimize contact due to the COVID-19 situation .”
The technology is designed to allow users to experiment and play with Transitions Signature GEN 8 lenses in different colours across the full range of activation tints . As users tap through different lens colours and frame options , they are also able to capture downloadable photos in all stages of tint .
The Transitions lens virtual try-on uses the best in class technology provided by FittingBox to give users a realistic , interactive experience wearing Transitions lenses in auto-sized frames in real time .
While using the virtual try-on , users can also search for an eye care professional near them by clicking “ Find Your Transitions .”
The virtual try-on is currently available in the U . S . and Canada on Transitions . com . Eyecare professionals can direct their patients to Transitions . com / virtualca to experience the tool . OP
34 OPTICAL PRISM | October 2020