OPTICAL PRISM | ON THE COVER
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LENSES to
By David Goldberg
THE COVID-19 PANDEMIC MAY HAVE SLOWED DOWN SOME OPERATIONS , BUT THE LEADERS IN LENS PRODUCTION DIDN ’ T STOP INNOVATING . HERE ’ S A LOOK AT SOME OF THE MOST EXCITING LENS TECHNOLOGY ADVANCEMENTS AVAILABLE FOR FALL 2020 .
EXCEPTIONAL DURABILITY WITH HOYA
Hoya is touting its Super HiVision EX3 + as its most durable anti-reflective treatment with the highest scratch- resistance available , offering exceptional durability and making it even easier for the wearer to clean .
“ Hoya is proud to effectively respond to the requests that patients have by providing an even better option than the most extreme AR treatment available on the market today that eye care providers and patients have come to expect ,” says Ahmos Henry , president of Hoya Vision Care Canada . When it comes to myopia control in young children , Hoya has launched MiyoSmart with D . I . M . S .( Defocus Incorporated Multiple Segments ). Studies conducted by Hoya claim that this lens can curb myopia progression in children by 60 per cent .
“ This is the myopia management option that the Canadian industry has been waiting for ,” says Henry . “ And we are proud to provide such an effective treatment with award-winning technology that emphasizes Hoya ’ s leadership in the optical industry .”
TRANSITIONS ’ NEW VR TOOL
Transitions is injecting new style colours into the breakthrough photochromic lens technology of Transitions Signature GEN 8 with four vibrant options including emerald , sapphire , amethyst and amber .
Customers can try on the colours from home with a new virtual tool available on the company ’ s website .
“ We know how powerful it is when people have the opportunity to experience our lens Technology , and the COVID-19 pandemic has impacted that , with less opportunities for in-person eye care appointments ,” says Isabelle Tremblay-Dawson , director of business development at Transitions .
Tremblay Dawson explains the GEN 8s are a perfect pick for the work-fromhome crowd .
“ They adapt seamlessly to any lighting and provide optimum vision and comfort anytime ,” says Tremblay . “ The lenses block at least 20 per cent of harmful blue light indoors and over 87 per cent of harmful blue light outdoors , helping to protect against harmful blue light from screens and digital devices on and off the clock .”
22 OPTICAL PRISM | October 2020