contents
Volume 37 | Number 7 | October 2019
ON THE COVER SPECIAL FEATURES DEPARTMENTS NEWS
17 28 6 26
FRAMES FOR
FIFTY-FIVE+
By David Goldberg IN FOCUS: A LOOK AT
LENSES FOR SENIORS
By David Goldberg FROM THE EDITOR CAO EYES NATIONAL
VISION CARE STRATEGY
By Denis Langlois
32 34 VISION & VOICE ALLURE OF TORTOISE
By Denis Langlois NEURO-VISUAL
OPTOMETRY HAS
POWER TO IMPACT
MORE LIVES
By Jody Johnson-Pettit
36
NEXT GEN:
GUIDED IN HER PATH
TO OPTOMETRY
By Jody Johnson-Pettit
38
Cover image:
Giovani di Venezia’s Shane
style by Modern Optical
DIGITAL MARKETING
IS MORE THAN
SOCIAL MEDIA
By Cameron Martel of
Marketing4ECPs
8
10
PREVIEW
42
TRANSITIONS FORMS
CANADIAN PRO FORUM
44
GLIMPSES
46
CALENDAR
47
CLASSIFIED
48
FRAMED: EYECARE
ON THE MOVE
By Denis Langlois
NEXT ISSUE
> WINTER SPORTS FRAMES
> POLARIZED LENSES
42
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www.opticalprism.ca
TWO DECADES OF
MISSION TRIPS
By Denis Langlois
Optical Prism | October 2019 3