On the Cover
shape with pierced end pieces. This style is
offered in black rose, brown gold, teal grey and
purple black.
And custom design elements and a rich colour
palette are some of the elements that highlight
the KLiiK denmark collection for fall 2019.
Style K-651 is a semi-rimless frame with a
snakeskin pattern digitally printed on the
browline and temples. This style comes in bold
combinations of brown python, grey python,
purple python and green python.
Elasta 7227
For men, the EVATIK collection incorporates
metal and wood for rugged and sophisticated
looks, such as the E-9194 and E-9197 models
that complement casual or upscale attire,
whether you’re at home, the office or the
cottage.
Safilo’s Eric Blanchette says more and more
customers over 55 will balk at boring frames
that offer functionality and nothing else. They
want to inject youth into their look and stand
out in a crowd.
Safilo brands Elasta and Emozioni are proving
very popular with Boomers and seniors
because of the option to punch it up with a
splash of colour. The Elasta 7227 comes in
black, blue or brown. While the Emozioni 4053
comes in dark Havana and brown horn aside
from the traditional black.
“Some of the most popular colours for females
are Havana (tortoise), black, red and dark
purple, while their male counterparts are
wanting to branch out into darker colours,
such as navy blue, black and gunmetal,” says
Blanchette, adding that today’s Boomers are
no bargain hunters.
“Baby Boomers are retiring with more
disposable income than their parents. Most
Emozioni 4053
are willing to splurge and spend more on their
glasses and buy multiple pairs for different
needs.”
These days you really can’t underestimate
the needs of your senior clientele, according
to Cassandra Slepian of Alternative/Plan “B”
Eyewear.
Some of them might be hoping you’ll stock the
same frames from last century, but now that’s
less likely.
“Many people might want to try something
new. Metals are still very popular, especially
in classic colours like gold and brown, but rose
gold and blush pink have made a comeback
and are complementary to many skin tones
without being over-the-top. Acetates with
embellishments are also important, giving a
dressy feel to eyewear and elevating the look.”
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