Optical Prism October 2019 | Page 18

On the Cover E-9197 E-9194 Perhaps yesterday’s seniors were content with wearing the same frames year after year, but now it’s time to focus on the future. “Most of our frames are deep enough (in the B measurement) to be progressive-friendly for that target market,” says Beverly Suliteanu, vice-president of product development at WestGroupe. “Our frames are lightweight, fit well and are comfortable to wear all day, which is important to this age demographic. They are very comfortable with who they are and have honed their personal style. Our collections let them do that with a variety of colourful styles that are on trend to fit different style personalities.” WestGroupe brand FYSH frames for women come in an assortment of colours and feature minimalist designs and lightweight construction. Style F-3637 is a round, combination frame transformed into a catty 18 Optical Prism | October 2019 K-651 K-661