Stepper SI40002 , by WestGroupe
“... combination styles featuring metal and acetate offer a standard of quality that Baby Boomers value above all else .”
Evatik E-9155 , by WestGroupe
FYSK UK-F-3585 , by WestGroupe
Beverly Suliteanu , vice-president of product development at WestGroupe , also says that female Baby Boomers , in particular , love colour in their frames .
“ From deep berry shades to brilliant blues and sunny golds , Boomer as well as senior women enjoy the fashion aspect that colour brings to eyewear ,” she says .
“ Prints and patterns also resonate with both markets , particularly geometric , floral and animal patterns .”
FYSH UK ’ s model F-3585 is a colourful frame by WestGroupe . It features a vibrant two-tone colouring that brings an extra dose of lightheartedness to the design .
The EVATIK E-9155 , meanwhile , plays with acetate contrasts . The solid colour along the brow and temple is coupled with a translucent bottom eye rim , providing a bold and modern twist .
Ogi 9115
“ For both Baby Boomers as well as seniors , there is a move away from basic , classic styling to a more contemporary look ,” says Suliteanu . The retro-inspired square-shaped frame of Stepper model SI-40002 is the perfect fit for a modern , clean contemporary style . With its comfortable TX5 front , it is 25 per cent lighter than conventional plastic material and is hypoallergenic .
Ogi Eyewear designer Chelsey Wright says when looking for new frames , seniors are drawn to something that is expressive without being too over-the-top .
“ Neutral colours and slim silhouettes are commonly paired with bright temples that contribute a pop of colour ,” she says .
Seraphin Rochester , by Ogi
Innotec Lennox , by Ogi
22 Optical Prism | October 2017