Managing
Performance in
Your Eyecare Team
By Trudi Charest, RO
PERFORMANCE MANAGEMENT IS ONE OF THE MOST IMPORTANT
LEADERSHIP FUNCTIONS IN AN OPTOMETRY OFFICE BUT IS OFTEN
NEGLECTED OR UNPLANNED. ALL EMPLOYEES, EVEN SUPERSTARS,
NEED ONGOING FEEDBACK, NEW GOALS AND EXPECTATIONS AS
WELLAS REFRESHED AWARENESS OF WHAT IS IMPORTANT TO THE
PRACTICE. MANY OPTOMETRY EMPLOYEES SITE LITTLE OR NO
TRAINING AFTER THE FIRST ONE TO TWO WEEKS OF ORIENTATION IN
THEIR OFFICE AND OFTEN NO FOLLOW UP OR EVALUATION. IF YOU
LOOK AT SUCCESSFUL BUSINESSES AND CHAIN STORES THEY
UNDERSTAND THE VALUE OF TRAINING AND MEASURING PERFORMANCE
WITH ALL EMPLOYEES, NOT JUST NEW ONES. HERE ARE SOME STEPS
TO DEVELOPING A PERFORMANCE PLAN FOR YOUR OFFICE:
Trudi Charest is the Co-founder of 4ECPs, a business resource company for eye care
professionals. 4ECPs has three divisions, Jobs – Training – Marketing. Check out
their website for more information at www.4ecps.com or email [email protected].
26 Optical Prism | October 2016