Glimpses
senior director of meetings and
education for The Vision Council,
at [email protected].
DUTCH COURT INSTRUCTS
OCULUS TO RECTIFY
MARKETING CLAIMS ABOUT
PENTACAM
i-Optics successfully responds to
Oculus in their efforts to stop a new
company promoting novel and
innovative solutions to surgeons.
i-Optics, a pioneer in the development
of high quality eye diagnostic solutions,
announces today in response to the
press release of Oculus of August 31
2015 that the Dutch court instructed
Oculus to rectify certain misleading
marketing claims.
Jeroen Cammeraat, CEO of
i-Optics comments “We at i-Optics
prefer to focus on our customers and
bringing truly innovative solutions to
surgeons and patients. Our latest
product Cassini featured in the 2014
Technology Award by Cataract &
Refractive Surgery Today and the 2014
Innovation Award by The Ophthalmologist. Many of our customers, who are
leading surgeons and highly respected
scientists, have testified that Cassini
enables them achieving optimal refractive outcomes in cataract surgery. We
prefer to have the experts decide on
which technology works best for them,
rather than pursuing court cases”.
i-Optics responded to Oculus legal
efforts by successfully filing claims
against the German company. In their
judgment the Dutch court instructed
Oculus to rectify misleading
marketing claims.
Jeroen Cammeraat comments
“We have developed the Cassini with
surgeons, for surgeons because we
believe in the opportunity to achieve
spectacle free cataract surgery
outcomes. Since the introduction in
2013, many leading surgeons have
decided to add Cassini to their cataract
platform. The ability to accurately
measure total corneal astigmatism,
including the posterior cornea has been
widely recognized as a critical link.
We trust our customers’ judgment in
choosing what’s right for them and
look forward to further advancing the
unique technology platform that
Cassini offers”.
HOYA VISION CARE
CANADA CELEBRATES
10-YEAR ANIVERSARY IN
VANCOUVER LAB
Customers and staff from the HOYA
Vision Care Canada lab were invited
Aug. 28 to celebrate the 10-year
anniversary of the HOYA Laboratory
and Regional Customer Care Centre
in Burnaby, B.C.
Guests were invited to participate in
lab tours and informational sessions.
“Ten years is a great milestone that
could not have been accomplished
without our loyal customers and
dedicated staff members and as the
Ally of the Independent we wanted
thank everyone for being part of it
during these past ten years," said Maria
Petruccelli, director of marketing
and professional services for HOYA
Vision Care Canada.
Festivities also included the presentation of 10 Years’ Service Awards to
Sherry Klassen, western regional sales
manager, and Sarah Treichel, regional
customer care supervisor.
Both, Klassen and Treichel have been
with HOYA since the inception of the
Vancouver lab and have played an
integral part in the growth of HOYA
throughout the Western region.
Optical Prism | October 2015 33