OPTICAL PRISM | November 2020 3 contents Volume 38 | Number 8 | November 2020 ON THE COVER 14 FALLING FOR RETRO By David Goldberg 18 INDIGENOUS INSPIRATION By Denis Langlois 20 THE NAKED TRUTH By Denis Langlois SPECIAL FEATURES 22 HOT FALL STYLES FOR MEN By David Goldberg 25 DRY EYE ON RISE AMID PANDEMIC By Denis Langlois 28 OLD-SCHOOL MARKETING TACTICS THAT STILL WORK TODAY By Trudi Charest NEWS 17 HENRY ANNOUNCES DEPARTURE FROM HOYA CANADA 30 TRANSITIONS ANNOUNCES DATES FOR TRANSITIONS ACADEMY 32 NEW ESSILOR MEDIA CAMPAIGN TO ACCELERATE RECOVERY NEXT ISSUE > MIRRORED LENSES > COLOURFUL LENS OPTIONS DEPARTMENTS 6 FROM THE EDITOR 8 VISION & VOICE 10 PREVIEW : FRESH LOOKS 33 GLIMPSES 35 CLASSIFIED / CALENDAR 36 LAST GLANCE : AWARD-WINNING STYLE By Denis Langlois Find us online at www . opticalprism . ca COVER IMAGE : Fysh F-3655 by WestGroupe .