Optical Prism November 2020 | Page 35

OPTICAL PRISM | GLIMPSES
together to truly align us for the future growth of our company . Through the hard work of my colleagues and peers , we have accomplished great things together and I look forward to accomplishing much more . The dedication and commitment of the employees in this great company is instrumental to our success . I would like to thank the Suliteanu family for providing me with this wonderful opportunity ,” says Nyiro .
NYIRO PROMOTED AT WESTGROUPE
WestGroupe has announced the promotion of Alexis Nyiro to director of product and marketing .
In this role , she will be responsible for leading the product and marketing teams at WestGroupe in order to ensure a consistent creative vision , as well as spearheading strong marketing programs for our sales team and customers .
Since joining WestGroupe 11 years ago , Nyiro has been instrumental in the design and development of WestGroupe ’ s product portfolio and has been an integral part of marketing the company ’ s brands over the years .
“ Alexis is the perfect person to take the helm of our product and marketing teams . She has a true understanding and appreciation of the DNA of our brands , a strong knowledge of current marketing trends and a keen eye for what resonates with our customers . As important , she has a proven track record of building , mentoring and empowering her team so we are excited to see those results within our marketing department ,” says WestGroupe ’ s vice-president of product development and creative director Bev Suliteanu .
“ I ’ m honored to be given this opportunity and am excited to bring the product and marketing teams
BOLLÉ ANNOUNCES RECRUITMENT OF FRANCOIS BENABEN
Bollé Brands continues its commitment to the efficient development of its Sport and Luxury business with the recruitment of François Benaben , former vice-president for Rossignol Group for Europe , Asia and the Southern Hemisphere .
After 14 years in several sales and category management positions at Danone and L ’ Oréal , Benaben joined the Rossignol Group in 2011 as VP Sales for the Winter Sports Equipment business . In 2016 , he took over marketing and communication responsibilities as well as worldwide sales . In his new position , Benaben will lead the Sports and Luxury business with the brands Bollé , Spy , Cébé , H2Optix and Serengeti .
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