Optical Prism November 2020 | Page 34

OPTICAL PRISM | NEWS

New Essilor media campaign to accelerate recovery

To accelerate the post-COVID relaunch , Essilor Canada is back in full force with a media campaign to reach consumers in need of visual solutions and offer them the possibility to find an eye care professional near them and , in turn , help drive traffic to ECP practices .
“ The campaign will reach five million Canadians with the message : Discover customized lenses for your connected life . See more . Do more . Essilor ,” explains Christophe Perreault , president , Essilor Canada .
From August to December , the message will be delivered nationally through digital marketing : web banners , social media ( Facebook and Instagram ), SEM and influencers such as Maxime Laoun , Eli Garcia and Sandra Sassine .
The influencers are also participating in a special project for the Quebec market : a series of one-minute TV spots presenting their testimonials on the visual challenges they face and the solutions that Essilor offers through the support of eye care professionals . The messages started airing mid-August , during prime time on Quebec ’ s news channels , and continued until mid-October . They are also available , with English subtitles , on Essilor ’ s YouTube channel .
“ This media campaign complements other initiatives we have put forward to support eyecare professionals , including online training , promotional offers , and new products , as part of a comprehensive approach to recovery ,” adds Perreault .
For more information about Essilor Canada ’ s media campaign , contact your Customer Experience agent or Business Consultant . OP
32 OPTICAL PRISM | November 2020