OPTICAL PRISM | NEWS
Transitions announces dates for Transitions Academy
Typically held in February , Transitions Academy will celebrate its 25th year as one of the industry ’ s most well-recognized educational events from June 13 to 16 at the JW Marriott Grande Lakes in Orlando , Fla .
The submission dates for the Transitions Innovation Awards are also being extended .
The awards are open to optical industry professionals , educators , retailers , optical laboratories and independent eyecare professionals and practices . The Transitions Innovation Awards categories include : 2020 Transitions Brand Ambassador ( individual-only award ), Retailer of the Year , Eyecare Practice of the Year , Best in Training and Best in Marketing .
Nominations for all Transitions Innovation Awards will be accepted online in January 2021 .
To enter , candidates must complete a nomination form and detail their 2020 efforts in the following evaluation areas : commitment and inspiration , goals , plan and creativity , and impact and results . An Innovation Awards resource guide and past winner profiles are available to assist interested industry professionals with the nomination process , as well as provide a structured way to focus on and track their goals throughout the year .
Nominees are welcome to enter more than one category and can self-enter , or can be nominated by a lab , lens manufacturer , industry colleague or other industry organization representative . OP